With the growth of women’s no-gi and MMA, it’s hard to believe that there is relatively little in the way of appropriate wear for women who want to train. So, in response to my search for the proper attire, I have decided to write a letter to all these fight-wear, MMA brands:
Dear makers of no-gi wear,
I realize and accept that vale tudo, no-gi and MMA are all still considered male dominated sports, may I humbly suggest you look into styles that may appeal to the ladies.
We are slowly, but surely, growing in the sport, and while board shorts originally intended for surfing can do the job for the most part, it would be nice for lazy people like myself to buy gi and no- gi gear on the same website.
I would like to caution however, if this is something your company would be interested in, may I also humbly suggest you refrain from the following common mistakes with jiu jitsu, MMA, no-gi gear:
-Not all girls want to wear super bright pink. Nothing screams “I have a vagina” more than rolling around in bright pink gear.
-Not all girls want to wear leopard print, or (god forbid) pink camouflage. Some girls may like that, but others prefer to be a little more understated in their clothing. We want to train, not announce our arrival on the mat.
-Most girls do not care how they look in said clothing, but more how it feels and if it will impede their training. If I was that worried about whether or not I looked fat in an outfit, I probably wouldn’t be wearing a 4-5 pound gi.
-This may sound hypocritical, but while we would not like to stand out with ridiculous prints and bright colors, we would prefer a little style to our clothing. A little design here and there, with some other colors (there are other colors than pink that girls like: I personally prefer blue) that would appeal to us ladies.
I do hope you take these suggestions seriously, if you would like for women to take your brand seriously, as this is currently an under-served market. And think about it, women love to buy clothing-department stores don’t make the women’s section of clothing the largest just for fun, they understand it’s good business practices.
Thank you and good day.